How Should I Create My Pouch Design?

20 March 2024

When it comes to packaging, the design of your pouch is crucial for engaging customers and effectively communicating your brand's essence. Creating an appealing pouch design is both a challenging and fulfilling endeavor. In this article, we will explore the various aspects of pouch design creation, focusing on how to achieve a design that is not only visually striking but also fulfills all necessary functional criteria.

Understanding the Basics: Size and Template Download

Determining the Right Size

Before jumping into the design process, the first crucial step is determining the right size for your product. The size of the packaging directly influences customer perception and product usability. Ensure that the dimensions you choose are suitable for the product while also considering the overall aesthetic and practicality. We offer free pouch sample packs, so make sure to order yours today!

Utilizing Website Resources for Templates

Once you have decided on the size, the next step is to download a template. Most packaging websites, including ours, have a resources section where you can find templates for standard sizes. These templates are usually available in PDF format and can be downloaded directly from the website.

Designing Your Pouch: A Step-by-Step Approach

Opening and Editing the Template

After downloading the appropriate template, you should open it in a design program. Adobe Illustrator is highly recommended as it is commonly used in the industry and offers robust features for packaging design.

Understanding Template Markings

The template will have markings for various print specifications, including the zipper, hang hole, and fold lines. These markings are essential for correctly placing your artwork on the template. It’s crucial to understand and follow these guidelines to ensure that your design aligns with the production capabilities.

Crafting the Perfect Design

Placement of Artwork

Your design should include the front, back, and, if applicable, the gusset of the stand-up pouch. It’s vital to place these elements correctly within the template. An example of how this should look can be found on our website, showcasing how to effectively layout the artwork.

Removal of the Template Before Finalizing

Before finalizing your artwork, remember to remove the template layer from your design. The final artwork file should only contain the designs for the front, back, and gusset areas without any template markings.

Production Considerations and Tolerances

The Importance of a Seamless Pattern or Solid Color

When designing, it’s important to consider the production process. Our printing process involves a continuous print, meaning that a seamless pattern or solid color is preferable. This approach helps avoid any color mismatch or misalignment during the cutting process, ensuring a consistent and professional look.

Accounting for Production Tolerances

Be mindful of production tolerances, especially regarding color continuity. If one side of the pouch has a different color from the opposite side, there may be slight color bleed. This aspect is crucial to consider to maintain the aesthetic integrity of your packaging.


Crafting your pouch design requires careful consideration of various elements, from the initial size determination to the final production tolerances. By following these guidelines and utilizing the resources available on our website, you can create a pouch that not only looks great but also functions well. If you have any questions or need assistance, feel free to contact The Packaging Lab today.

Remember, your pouch design is more than just packaging; it's a representation of your brand and a crucial touchpoint with your customers. With attention to detail and a creative approach, you can design a pouch that truly stands out in the market.

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