Aesthetic or Functionality: Which Is More Important for Your Packaging Design?
31 August 2020
There are many different design elements that help manufacturers create a successful packaging design. Often it can be confusing as to which ones should be considered as more important than others. Aesthetic and functionality are commonly put against one another, when, in fact, they work together and complement each other. The consumer market of today is drawn to an appealing design that is convenient for their unique lifestyles. So, the real question is, how can manufacturers create an optimal packaging design with aesthetic and functionality in mind?