As flexible packaging continues to rise in popularity in the packaging industry, more and more companies are choosing to transition to this packaging method. Manufacturers continuously look for ways to improve products and stand out above competition. Having unique design elements helps draw the consumer in, thus ignoring hundreds of similar products in the process.

Companies that choose to redesign their brand have seen incredible results as today's product packaging has proven to go beyond the 3Cs — containing, caring, and conserving. Over the years, consumers have become more and more interested in what materials companies are utilizing for packaging as zero-waste, recycling, and sustainability are becoming standard practices. Therefore, the packaging is also a way to communicate a company's involvement or support as well as promote its products, which triggers a consumer's overall perception and behavior.

Product packaging and design are both two essential elements that help establish a company’s brand. Identifying your competition and finding out how your company can stand out when compared to others is crucial to success. While recent designs are continually evolving into new styles and trends, there are a select few that have gained traction and become quite popular in the marketing world to both designers and consumers.