As a manufacturer, you must study and familiarize yourself with your target audience to learn more about their unique needs and desires when it comes to purchasing your product. Whether it's showcasing easy storage, building a trusting customer relationship, or catering to sustainable living, flexible packaging offers impressive design versatility for industries across the board.

Your packaging design is the driving force behind successful sales and overall traction in your industry. But how can you create a good packaging design that will continue to be effective? These six rules will help you formulate the perfect packaging design with your product and target audience's unique needs always considered.

One method of keeping food fresh and safe for transport is flexible packaging. If you haven't heard of flexible packaging as a means of enhancing food safety, it's time to learn. We've got everything you need to know, from the benefits of flexible packaging to flexible packaging shelf life