Product branding is what makes you stand out in a crowded marketplace. Through good typography and images, you can convey the benefits of your product and what differentiates it from your competitors.
When you look at iconic brands such as Apple and Tiffany & Co., you easily recognize their products because of their packaging. The Apple packaging matches what’s inside—modern, sleek, and minimalist. With Tiffany, everyone has come to associate the unique blue boxes with luxury and elegance.
With custom-branded packaging, your product can be designed to tell a story, to catch the eye of potential customers, and to build customer loyalty among your current ones.
When designing product packaging, you need to think about the customers’ perspective. In this blog, we will focus on three key elements:
At The Packaging Lab, we offer a DESIGN FOR ME service for our customers who need help with their product design. For a nominal, one-time fee of $250, our in-house design team will work with you to create an ideal product packaging. This is a tremendous value compared to the rates for traditional graphic design work, while still providing you with a high-quality, custom printed package.
Please check out our DESIGN FOR ME service to get started or to learn more.