4 Benefits of Flexible Packaging

Granola on the table, representing custom-printing services offered by The Packaging Lab to the Granola and Cereals market

Flexible packaging is not only becoming the most popular choice for product companies in almost every industry, but consumers are choosing it over everything else as well. Stand-up pouches offer a gusset at the bottom of the bag to allow the product to stand up while giving more space inside. Lay-flat pouches work best with thinner products. Each can be resealable with an added zipper or can be hung on a retailer’s peg hook with a hang hole. Together, they offer several advantages over traditional packaging.

Convenient

With busy schedules, consumers are turning to on-the-go snacks and meal replacements that contain healthy ingredients. Flexible packaging offers a lightweight alternative to rigid, bulkier packaging. Pouches are easy to open, store, and reseal a product as needed. This allows people to transport a product with little effort and snack on it throughout the day. For non-food items, pouches and bags can reduce storage needs inside consumers’ homes.

Adaptable

By choosing from several sizes to fit your product, custom pouches can adapt to the product inside. It can offer a better product-to-package ratio than rigid packaging. In addition, you can quickly change your packaging to be in line with your customers’ needs.

Durable

Flexible packaging provides seal and barrier protection which can help with product integrity and extend shelf-life. You can choose from different types of material to help keep out moisture or protect against light. Also, the barrier film can keep the product from being punctured.

Competitive

Product packaging is one of the best marketing tools for your company and flexible packaging offers great design real estate. Think of your pouch as a billboard for your product. Filling the space with an eye-catching design will give you the competitive edge on store shelves and increase your bottom line. Also, with the packaging being lightweight, it can reduce shipping costs and consumer waste.

Why Choose The Packaging Lab?

With our years of experience in the packaging industry, we wanted to change the online ordering process. You don’t need to wait days or weeks to get your order after submitting a lengthy quote request. Instead, you can use our easy online ordering system. Simply upload your design after choosing the material, size, options, and quantity of your custom pouch. You can see your design in our 360-degree preview before checking out. If you need help with your product design, you can select our “Design For Me” service for a small, one-time fee of $250, and we will design it for you. We’ve taken all the guesswork out of ordering so there’s no reason to not get your product on retailers’ shelves. With our turnaround in as little as one business day and no minimum order quantity, you can keep only the inventory you need while getting your product in the hands of your customers as soon as possible.

To learn more about flexible packaging, check out our custom pouches.