Why Choose Pouches?

05 November 2019

Pouches created by The Packaging Lab

There is a shift in the global packaging market from traditional, rigid packaging such as cardboard, molded plastic, and glass containers, to flexible packaging, such as pouches and bags. According to The Freedonia Group, U.S. demand for stand-up pouches will grow around 6% each year through 2022 to $2.9 billion. When choosing the right packaging for your product, you need to take in account a variety of factors including cost effectiveness, product protection, and consumer convenience.

Cost Effectiveness

The beauty of flexible packaging is that you can choose from a variety of sizes to fit your product. Not only does this reduce packaging waste which is better for the environment, but each unit is several times cheaper compared to rigid packaging. Pouches can be printed in digital short-runs which means lower upfront costs. Printing smaller quantities helps with inventory management which keeps costs as low as possible. It also makes it easy to change out the package design when updating a product or introducing a new one. And since custom pouches are lightweight, shipping costs and storage space are greatly reduced.

Product Protection

Pouches can offer various barrier film protection for the product inside. By selecting the right material, your product packaging will be as durable as possible. This means food can last longer and keep its freshness. Non-food products can stay at its best while keeping it safe and untampered. Additionally, pouches can offer extra protection against moisture, contaminants, light, odors, and more.

Consumer Convenience

Consumers are demanding more of their products. While grabbing an on-the-go snack, your customers expect a resealable pouch so they can enjoy the product throughout the day. Minimal packaging means a consumer can store the product easily at home, in their bag, or at their office.

Premium Print

The Packaging Lab offers quality print of pouches, in a variety of sizes and plenty of optional features. With no minimum quantity required, you can order just as many or as few as you need – saving you money and storage. Ready to order packaging for your product? To get started, please take a look at our pouches.