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Manufacturers across the country can find benefit in transitioning the packaging for their products to flexible materials. Along with the numerous benefits flexible packaging offers, from minimizing production costs and promoting reusability to extending the shelf life and customizable design options, flexible packaging also offers the possibility to save on inventory costs. There are many different avenues manufacturers can view flexible packaging from to discover the ways inventory and production costs can be drastically reduced.

There are many different design elements that help manufacturers create a successful packaging design. Often it can be confusing as to which ones should be considered as more important than others. Aesthetic and functionality are commonly put against one another, when, in fact, they work together and complement each other. The consumer market of today is drawn to an appealing design that is convenient for their unique lifestyles. So, the real question is, how can manufacturers create an optimal packaging design with aesthetic and functionality in mind?

As with any item in the food industry, developing an effective and eye-catching packaging design is essential to your product's success. The packaging design is your opportunity to draw your customers in and help them gain familiarity and loyalty to your brand. There are many different design elements to consider when designing packaging for sweet treats, but, ultimately, creativity and learning about your target audience are the keys to success.

Customers won't notice your brand or product without knowing it exists, so having a strong logo and other design elements included in your packaging is vital to your overall success. Once a brand has a substantial following and market traction, it acquires brand recognition. Brand recognition occurs when customers recognize your company's name through only visual signifiers such as the logo, slogan, or brand colors.