Blog

Product packaging and design are both two essential elements that help establish a company’s brand. Identifying your competition and finding out how your company can stand out when compared to others is crucial to success. While recent designs are continually evolving into new styles and trends, there are a select few that have gained traction and become quite popular in the marketing world to both designers and consumers.

Companies that choose to redesign their brand have seen incredible results as today's product packaging has proven to go beyond the 3Cs — containing, caring, and conserving. Over the years, consumers have become more and more interested in what materials companies are utilizing for packaging as zero-waste, recycling, and sustainability are becoming standard practices. Therefore, the packaging is also a way to communicate a company's involvement or support as well as promote its products, which triggers a consumer's overall perception and behavior.

Packaging pouches, or other flexible packaging solutions, are ideal candidates for a wide range of products. Certain merchandise is a perfect fit for flexible packaging due to the many benefits and features that make packaging pouches unique. And some products simply look better when displayed in flexible packaging solutions.

Color and psychology work in tandem to mirror human behavior and intent. Marketers and packaging creators know this and take every opportunity to take advantage of how a certain target audience may react to a specific colorway.